Over the last year Spotify has been expanding its presence in Africa with the focus of telling the stories of Africa through its storytellers and entertainers. The company launched, the Africa Podcast Fund an initiative that seeks to support burgeoning podcasters to further amplify their stories and bolstering their careers through financial grants, workshops, and networking opportunities.
“We offered the $100,000 fund to 13 creators from South Africa, Nigeria, Kenya, and Ghana. The four African countries with the biggest podcast listenership. The fund also includes a Cameroonian podcast with a large listenership both in France and in Francophone African countries, such as Cote d’Ivoire,” Spotify Stated.
4 Kenyan podcasts emerged in the top 13 composing of 31% of the total composition. Tying up with South Africa in the number one spot for countries with the most podcasts on the list.
“We’re excited about the development of podcasting in Africa, particularly because the medium allows underrepresented African voices to tell the story of Africa,” says Melissa Mbugua, Co-Director of Africa Podfest, the organization that will administer the fund.
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